Workbook
Level 11 · Export
Work through these exercises with your own product, market and numbers. Review your answers with a mentor, a farmer group or a business adviser. Print this page to fill it in by hand.
Exercises in this level
- 11.1 · My export readiness check
- 11.2 · Build my requirements list
- 11.3 · Map one shipment
- 11.4 · A safe first export plan
Part 1 · Is export right for you?
Exercise 11.1 · My export readiness check
- Answer the five questions above for your product with a yes, partly or no, and a reason.
- Mark the two weakest answers and write what you would need to change.
- Write whether your next step should be export or stronger local and regional sales, and why.
Part 2 · Finding the requirements of a market
Exercise 11.2 · Build my requirements list
- Choose one product and one target country.
- Using the table, write the questions you must answer for each kind of requirement.
- For each question, write the official source you will use and who you could contact.
- Mark any requirement that would be hard or costly for you to meet.
Part 3 · Documents, shipping and the people who help
Exercise 11.3 · Map one shipment
- Draw the steps of one shipment from your gate to the buyer's door.
- Next to each step, write who is responsible, which paper is needed and who pays.
- Mark the step where you are least sure and write who you will ask.
Part 4 · Getting paid and staying safe
Exercise 11.4 · A safe first export plan
- Write how you will check a buyer before you agree.
- Write the payment terms you would ask for and why.
- Write the size and value of a trial shipment that you could afford to lose.
- Write who you will ask for advice at each step.