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AfricAgric

Aggregation

Produce aggregation and market access

Combining produce from many small farmers into volumes and qualities that buyers want.

Opportunity to investigateNon-farm-based

  1. The problem
  2. The opportunity
  3. The customer
  4. The solution
  5. How money can flow
  6. What is required
  7. Start small
  8. Scale

The problem

Smallholder supply is fragmented, so farmers struggle to reach bigger, better-paying buyers.

The opportunity

Aggregate, check quality, pack, arrange transport and connect to buyers.

The customer

  • Processors
  • Wholesalers
  • Retailers
  • Exporters
  • Institutions

The solution

Collection points, grading and quality control, packaging and organised sales.

Who pays?

Buyers, through the product price; farmers may be paid per kilo with the aggregator keeping a margin or fee.

How money can flow

Margin or fee on volume handled, covering collection, labour, storage, losses and payment gaps between paying farmers and being paid.

What is required

  • Farmer relationships and trust
  • Weighing and grading tools
  • Storage space
  • Transport
  • Working capital

Skills needed

  • Negotiation
  • Quality control
  • Record keeping
  • Relationship building

Major challenges

  • Side-selling
  • Quality variation
  • Payment timing
  • Price swings
  • Spoilage

How to start small

Aggregate one product from a small group of farmers for one reliable buyer.

How it could scale

Add products, collection points, storage and more buyers.

Descriptors

Starting complexity
Medium
Capital intensity
Medium
Skill requirement
Intermediate
Infrastructure
Moderate

Descriptive categories, not profitability rankings.

Regulatory considerations

Trading licences, quality and weights-and-measures rules may apply; export crops may have specific buying systems.

Rules differ by country. Confirm with the relevant national authority.

The customers, routes to market, business models and many practical tips on this page are suggestions, not findings. Know something better? Suggest an improvement →

Not financial advice and not a promise of income. Try the planning calculator with your own figures.

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