Quiz

Level 8 · Marketing

Try each question before you open the answer. The quiz is for your own learning: it is not marked and nothing is stored.

1. Question 1

   Why is it better to describe one main customer than to aim at everyone?

   1. Because it is cheaper to print
   2. A clear picture lets you speak to real needs and win a group well
   3. Because rules require it
   4. Everyone buys the same way
   Show answer

   Answer: B. A message made for everyone fits nobody. A clear customer helps you choose product, price, place and promotion.

2. Question 2

   What is a brand?

   1. Only a logo
   2. The name, look and reputation that tell customers what to expect
   3. A type of advertisement
   4. A government licence
   Show answer

   Answer: B. A brand is built by keeping promises, not just by a label.

3. Question 3

   Which claim is a problem on a food pack or advertisement?

   1. Made by a family in a village
   2. This food cures a disease
   3. Store in a cool, dry place
   4. Net amount
   Show answer

   Answer: B. Claims that a food cures, prevents or treats a disease are strictly regulated and can mislead buyers.

4. Question 4

   A shop wants to sell your product but pays after a month and takes a share of the price. What should you do?

   1. Accept without thinking
   2. Work out whether the price still covers your costs and whether you can wait for payment
   3. Refuse all shops
   4. Raise the quality secretly
   Show answer

   Answer: B. A channel is only good if the price after its share still covers your costs and you can manage the waiting.

5. Question 5

   A customer complains about your product. What is the best response?

   1. Argue
   2. Ignore it
   3. Listen, check the batch record, fix the problem and thank the customer
   4. Blame the customer
   Show answer

   Answer: C. A fair response builds trust, and your records help you find the cause.

6. Question 6

   What should you do with customers' phone numbers?

   1. Share them with other sellers
   2. Use them only for what the customer agreed to and keep them safe
   3. Post them online
   4. Sell them
   Show answer

   Answer: B. People trust you with their information, and data protection rules may apply.

7. Question 7

   Describe the main customer for a product you know, and one promise you could keep to them every time.

   Show answer

   Model answer: A good answer names a specific customer (for example a family in a small town buying a dry food) and a promise that can be kept every time, such as the same quality in every pack or delivery on the agreed day. The details depend on the product.

8. Question 8

   Explain in your own words why testing one channel at small scale before expanding is wise.

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   Model answer: Each channel has different costs, demands and delays in payment. A small test shows whether customers buy, what the channel really costs you and whether you can keep the promise, before you invest more.

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