Workbook
Level 8 · Marketing
Work through these exercises with your own product, market and numbers. Review your answers with a mentor, a farmer group or a business adviser. Print this page to fill it in by hand.
Exercises in this level
- 8.1 · My customer profile
- 8.2 · My brand sketch
- 8.3 · Choose my channels
- 8.4 · My plan to keep customers
Part 1 · Know your customer
Exercise 8.1 · My customer profile
- Choose one main customer for your product.
- Answer the five questions above about them, using what you have heard from real people.
- Write one thing you do not know yet and how you will find out.
Part 2 · Brand and trust
Exercise 8.2 · My brand sketch
- Write the name you plan to use and say it aloud to two people. Write what they understand.
- Write one promise you can keep every time.
- Write what you will show on the pack and in your selling to prove it.
Part 3 · Channels: where and how you sell
Exercise 8.3 · Choose my channels
- From the table, choose one or two channels that fit your customer and your strength.
- For each, write what the customer needs to see or hear before buying, and what it will cost you in time and money.
- Write the first small step you will take this month to test the channel.
Part 4 · Keeping customers
Exercise 8.4 · My plan to keep customers
- Write three promises you make to every customer.
- Write how you will collect feedback and how often.
- Write what you will do if a customer complains, step by step.
- Write how you will keep customer information safe and use it fairly.